Service · Analytics
Marketing Analytics and Power BI Dashboards
- Data-driven
- Performance-focused
- AI-enabled
15+
KPIs tracked
The service
What it is and who it is for
A data model and set of dashboards that join ad platforms, forms and your CRM, with each metric defined in plain language.
The aim is decisions: which campaigns to scale, which to stop, and where leads are getting stuck.
Who it is for
- Teams reporting from several disconnected spreadsheets
- Founders who want one view of spend, leads and revenue
- Agencies that need consistent client dashboards
What you get
- Data model joining ad platforms, forms and CRM
- Power BI dashboards for spend, leads, cost per lead and conversion
- Metric definitions documented in plain language
- Scheduled refresh and a handover walkthrough
How I do it
From plan to measurable results
A short, repeatable process, reviewed against your numbers as results come in.
Define the questions
Agree what the dashboard must answer and how each metric is calculated.
Connect the data
Bring ad platforms, forms and CRM into one model.
Build and hand over
Create clear dashboards, document them and train your team.
Proof
Results from my work
15+
KPIs tracked
Read the case study behind this result.
Meta A/B testing and analytics at a design studioTools used
- Power BI
- Python
- SQL
- Excel
- Pandas
FAQ
Frequently asked questions
Why Power BI?
It connects to many marketing data sources, models data well and is widely used in Indian organisations.
Can dashboards update automatically?
Yes, with scheduled refresh once data sources are connected.
Which KPIs should we track?
Start with spend, leads, cost per lead and conversion by source, then add what your team actually acts on.
Can you work with data in spreadsheets?
Yes. Spreadsheets, databases and ad platform exports can all feed the model.
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Ready to grow?
Talk about marketing analytics
Tell me your goals and where your numbers are today, and we will work out what to fix first.