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Meta Ads & Performance Marketing
Structured Meta ads A/B testing and performance marketing to lower cost per lead. Hyderabad-based, working with businesses across India.
Learn more about Meta ads & performanceCase study
Meta A/B testing and analytics at a design studio
Lower client cost per lead and replace manual weekly reporting.
Lower cost per lead
Result
Annual ad-cost savings
Result
Higher conversion rate
Result
Weekly reporting and outreach hours automated
Result
- Client
- a design studio
- My role
- Marketing Analytics Analyst
- Period
- Mar 2023 to Mar 2024
Challenge
Lower client cost per lead and replace manual weekly reporting.
What I did
- Ran statistically significant Meta A/B tests across multiple clients
- Used cohort analysis and customer segmentation in Python (Pandas)
- Built weekly Power BI dashboards (DAX, SQL) tracking CPL, CTR and ROAS
- Automated reporting and outreach work
Results
What changed
Lower cost per lead
Annual ad-cost savings
Higher conversion rate
Weekly reporting and outreach hours automated
Tools used
- Meta Ads
- Power BI
- Python
- SQL
- Pandas
Related
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