Lead Cost Calculator
Work out cost per lead and cost per customer from your own numbers.
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Resources
Free tools and reading to help you understand your numbers and plan your marketing.
Tools I Use
The software behind my analytics, ads and automation work.
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Frameworks, templates and worked examples from my work.
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What I work with
The tools I use day to day, and what I use them for.
Meta Ads
Running and testing paid campaigns
Power BI
Dashboards for spend, leads and revenue
Python
Data work and automation
SQL
Querying and joining marketing data
LangChain
Building LLM workflows
Claude API
Drafting commentary and summaries
Excel
Quick analysis and reporting
Pandas
Cleaning and analysing data in Python
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Let's discuss a strategy for your business
Tell me your goals and where your numbers are today, and we will work out what to fix first.